Expo Dress Limited (EDL) is looking for Director in Marketing (Woven Garments)

Job Description / Responsibility

Sales Strategy & Management
• Develop and execute sales strategies to achieve business targets and revenue growth.
• Identify new business opportunities in domestic and international markets.
• Lead sales negotiations and manage key client relationships.
• Monitor sales KPIs, forecasts, and performance reports to ensure targets are met.

Marketing & Market Intelligence
• Analyze market trends, consumer behavior, and competitor activity to support strategic planning.
• Develop and implement marketing campaigns in line with company goals.
• Enhance brand positioning through digital and traditional marketing channels.
• Represent the company at industry events, exhibitions, and trade fairs.

Merchandising Operations
• Oversee the end-to-end merchandising process, ensuring timely product development and delivery.
• Work closely with design, production, and supply chain teams to align product offerings with market needs.
• Ensure product pricing, costing, and quality standards meet client and market expectations.
• Manage client communications, sample approvals, and order confirmations.

Team Leadership & Cross-Functional Coordination
• Lead and mentor a cross-functional team of sales, marketing, and merch professionals.
• Collaborate with R&D and production departments to develop customer-centric solutions.

Establish departmental SOPs and ensure compliance with corporate policies.

Educational Requirements
• Degree in IPE/ Textile Engineering will be preference.

Additional Requirements
• Experience: Minimum 10–20 years in sales, marketing, and merchandising within the textile/apparel industry.
• Strong understanding of textile products, supply chain dynamics, and international trade.
• Proven experience in trend analysis, product development, and client management.
• Excellent communication and negotiation skills in English.
• Proficient in CRM tools, Microsoft Office Suite, and marketing platforms.
• Ability to travel internationally as required.

Job Location

Dhaka (Mirpur 7)