Reporting to the CEO, this person will Lead and execute the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels. Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio. Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience. Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization. Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints. Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance. Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction. Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals. Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance. Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities. The successful candidate brings over 15 years of marketing leadership experience within large, multi-brand retail or lifestyle groups, ideally with exposure to both physical retail and digital channels. They have also led a customer experience function either in their current or past role, demonstrating hands-on involvement in shaping and delivering CX strategy rather than overseeing it at arm's length. They have a proven track record of shaping and executing brand and customer experience strategies that deliver measurable commercial impact. They combine strategic vision with hands-on execution, able to move seamlessly between creative brand building and data-led decision-making. Experience leading CRM, loyalty, and omnichannel marketing programs at scale is essential, as is the ability to translate customer insights into actionable growth initiatives. They are a strong communicator and influencer, confident working with C-suite stakeholders and inspiring large, cross-functional teams. Either Retail, Consumer, Beauty or Luxury experience is a must Regional experience within the GCC or other international retail hubs will be highly regarded.