Lead and execute initiative master plans at a granular trade-channel levelDevelop initiative toolkits for both principle-led and market-led programsOwn and enhance in-store sales fundamentals, POSM, and concept selling Required Candidate profile MBA with a Minimum of 2 - 4 years in a similar role within the FMCG / Retail, Consumer Goods industryHandle sales building blocks, budgeting, and performance tracking