Job Summary

In this role, you will be handling the overall marketing strategy, budgets and objectives and be expected to execute in a fast paced environment. We are looking for someone with a 360 overview of marketing, including: retail marketing, digital marketing, CRM and social media experience. We are currently recruiting for a strategic Regional Marketing Manager for our luxury jewelry and accessories brand Swarovski. We are looking for someone with regional middle east experience and an excellent understanding of the fashion/beauty industry from a 360 marketing point of view.

What you will do
• Oversee digital marketing strategy including SEO/SEM
• Oversee CRM project
• Define and implement the regional marketing strategy by market/store: ensuring all communication objectives are clearly and effectively linked back into the brand objectives (Digital, Direct Marketing, Media, and PR).
• Cover UAE, Kuwait, Qatar and KSA regions including direct liaison with the brand locally
• Work with local marketeers in other regions making sure strategy is implemented to brand guidelines
• Oversee all offline events in-store and activations out of the store
• Challenge creative agency to the highest standards of communication.
• Animate the brand, media, and digital agency and identify key opportunities for brand awareness.
• Coordinate the relationships between the Brand’s headquarters and Retail marketing.
• Use marketing KPIS to set realistic but stretching targets for the team, brand and activities and suggest optimisation on actions and tools.

What you need to succeed in this role…
• Minimum 7 years of relevant experience
• University Degree in Business or Marketing
• Excellent knowledge of the industry and ME Region
• Excellent English and Arabic are required
• Marketing experience with global brands in FMCG, Fashion, Beauty, ideally for multiple networks and multiple markets
• An entrepreneur mindset, someone who can be fully accountable for deliverables
• Enjoy a fast-paced environment/flexibility is key
• Ability to coach and deal with regional teams
• Ability to cope in highly stressful situations