We are seeking a data-driven Performance Marketing Manager with proven experience in the iGaming and sports betting industry. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel user acquisition campaigns to drive traffic, conversions, and ROI.
• Plan, manage, and execute ROI-focused digital campaigns across paid channels (Google Ads, Meta, TikTok, programmatic, native, affiliates, etc.)
• Oversee CPA, CPL, and revenue-share campaigns with a strong emphasis on performance KPIs.
• Analyze campaign performance and implement A/B testing to optimize creatives, targeting, and landing pages.
• Collaborate with affiliate marketing, content, CRM, and product teams to ensure user acquisition aligns with LTV and retention strategies.
• Manage budgets and bidding strategies across media platforms to maximize profitability.
• Develop and maintain reports and dashboards to track performance metrics (e.g., CAC, ROAS, FTDs, retention, CLTV).
• Ensure all campaigns are compliant with regulatory and brand guidelines for relevant jurisdictions (e.g., Europe, LatAm, MENA).
• Work closely with BI/data teams to gain insights and refine targeting strategies using player behavior and segmentation.
• Monitor industry trends and competitor strategies to identify new growth opportunities.
• 3+ years of experience in performance marketing within the iGaming/betting sector (sportsbook and/or casino).
• Strong knowledge of ad platforms: Google Ads, Meta Business Manager, TikTok Ads, Programmatic DSPs, etc.
• Experience managing large-scale budgets and optimizing campaigns based on performance KPIs.
• Familiarity with tracking platforms (e.g., Adjust, AppsFlyer, Voluum, Everflow).
• Proficient in Google Analytics, GA4, and other reporting tools.
• Strong analytical mindset with excellent Excel/Google Sheets and data visualization skills.
• Understanding of user acquisition funnel and iGaming lifecycle marketing strategies.
• Knowledge of regulatory compliance for advertising in different regions (e.g., UKGC, MGA, Curaçao).
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