Role
Head Marketing Department
Marketing Location
Kolkata
Dhaka Job Purpose

Assumes for group of brand responsibility for monitoring all marketing
and branding activities for all brands
while maintaining brand focus internally
externally

Develops the marketing
brand management strategy of to support top line
bottom line growth
foray into new segments and innovative products

Directs the evaluation of brand portfolio including brand definition
proposition
advertising concept
pricing
packaging
place and promotion for each category
brand

Assumes overall responsibility for Brand Innovation

Ensures co
ordination with sales department to implement
monitor all marketing initiatives

Ensures effective media evaluation
planning attain maximum ROI by coordinating with key media providers
The Person
Personal Attributes

Self
starter who can understand
formulate and execute business plans accurately
He needs to understand market flow
company strategy and how to implement it independently

Visionary
he should be able to visualize what he and the company wants for the brand in future
He should be able to communicate the vision to others and also inspire others to share it with him

Problem Solver
with limited supervision who can take critical decisions

Build relationships with good networks and contacts to gain support from all levels of company
customers and people

Focus on identification of needs and delivering results is the base of every function
The person should think and maximize efforts in the requisite direction to deliver the best results
Qualification
Desired Skills

Masters degree in Business Administration
good academic background with 12
years of total experience in good FMCG
Personal care