Job Overview

A Digital Innovation Leader is responsible for spearheading the development and implementation of innovative digital solutions to drive business growth, enhance user experience, and improve digital engagement. This role bridges marketing, content, technology, and analytics to ensure seamless alignment with brand strategy and deliver measurable results.
Key Responsibilities Develop and execute a comprehensive digital innovation strategy aligned with business objectives, marketing campaigns, and customer needs. Oversee digital product management and continuous improvement, ensuring alignment with brand guidelines, messaging, and design standards. Collaborate with cross-functional teams to plan, prioritize, and implement new features, content, and enhancements. Ensure digital platforms are optimized for SEO, accessibility, performance, and mobile responsiveness. Utilize data analytics and user insights to measure effectiveness, identify opportunities, and recommend improvements. Manage digital governance frameworks, including content workflows, approval processes, and compliance with legal and regulatory requirements. Lead A/B testing, personalization, and conversion optimization initiatives to maximize engagement and conversion rates. Evaluate and manage relationships with external vendors, agencies, and technology partners. Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects.