51Talk Headquarters - Global Recruitment Manager

Job Description:
• Join weekly syncs with media buyers.
• Write creative briefs for the designer and video editor, work with them to bring the creatives to life.
• Strong copywriting skills for short form, performance driven content, including ad image headlines, video scripts, and landing page texts.
• Draft image concepts, and layout ideas for landing pages.
• Define creative emotional and rational angles to test (e.g., fear of missing out, ease of use, testimonials, transformation, value-for-money, etc.).
• Identify what resources are needed (UGC, testimonials, VO, stock footage, etc.) and work with internal ops to source them.
• Assign tasks to the designer and video editor.
• Review creative drafts, give clear feedback, and ensure final output is aligned with the concept and optimized for Media buying.
• Iterate and evolve creatives based on performance.
• Working knowledge of graphic design and video editing tools (e.g. Photoshop, Illustrator, Premiere, CapCut, etc.)
• Understanding of color theory, layout, visual hierarchy, and ad creative best practices.
• Ability to make simple edits to visuals or video assets when needed (not a primary responsibility).
• Understanding of performance metrics and how creative impacts results.
• Strong scripting/writing skills for short-form content.
• Visual storytelling intuition, understands what works visually in fast-scrolling feeds.
• Excellent coordination and creative feedback skills.
• Familiarity with Meta, TikTok, snapchat, YouTube, etc. ad formats and best practices.
Seniority level
• Associate
Employment type
• Full-time
Job function
• Marketing
Industries
• E-Learning Providers