CEO
PROFESSIONAL EXPERIENCE
Jan 2025 — Present Deputy Chief Executive Officer (MENA), OneFit Holding
• Leading the development of an integrated fitness platform uniting gyms, boutique studios, and digital
wellness solutions across GCC and North Africa.
• Overseeing operations across UAE, Kuwait, Bahrain, Oman, Qatar, KSA, and Egypt, while
expanding into Iraq, Jordan, and Lebanon.
• Driving business growth through operational efficiency, brand diversification, and strategic
partnerships.
partnerships.
Mar 2024 — Jan 2025 Chief Business Development Officer (MENA), OneFit Holding
• Executed strategic initiatives under Chairman Hamad Al Sayer to consolidate fitness operations and
• Executed strategic initiatives under Chairman Hamad Al Sayer to consolidate fitness operations and
drive expansion.
• Scaled OneFit into the largest UFC Gym franchise globally, managing 8 corporate and 16+
sub-franchise gyms, with 25 additional projects in the pipeline.
• Introduced and launched innovative fitness brands including McGregor Fast, XPT, Racked, UFC
Fight Fit, and Yoga Studios.
• Led investment strategy and due diligence for MENAT and APAC expansion, establishing a
future-ready platform for growth.
future-ready platform for growth.
2021 — Mar 2024 Chief Business Development Officer, UFC Gym Middle East
• Developed and implemented business expansion strategies across the Middle East,
boosting profitability and market share.
• Built and maintained partnerships with regional stakeholders, ensuring strong brand
positioning.
• Oversaw franchise development, due diligence, and performance optimization across all
territories.
• Fostered innovation and led new product launches to enhance customer experience and
operational excellence.